Ages: 18-45 modern working men and women, who follow the fashion trend in varies fields of society, live independently and always want to be perfect and special.

Target consumer's psychology:After experiencing the great pressures of life and work, our consumers always want to feel comfortable and free, and strive to expose individuality.

Life condition of target consumer：Insist in individuality, regard society assessment highly, and also hope to have a simple life that belongs to his own

Consumption Culture：Not only should the design and silhouette of our products satisfy them, but also be of superior quality.